The ice cream itself vaguely smelled cheesy, and the coloring was exactly the same as the cheese sauce you make when cooking a batch of Kraft’s mac and cheese. It’s two dairy products mashed together - what could possibly go wrong? I had high expectations and frankly wasn’t turned off by the combination - unlike some coworkers who refused to join us. So, my coworkers and dearest friends - Kelsey (who is allergic to everything), Mark (whose diet is mostly barbecue Pop Chips), Alex (who described this as the “mid-afternoon pick-me-up” she needed, despite it being almost first thing in the morning) - and I stood in line with dozens of influencers at 11 a.m. On the day of the launch, Union Square also hosted an ice cream truck, offering samples of the coveted flavor. The new flavor will be available at all Van Leeuwen stores and online for $12 a pint.
That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni and Cheese we all grew up with,” said Emily Violett, Senior Associate Brand Manager for Kraft Macaroni and Cheese.
“We know that there is nothing more refreshing on a hot summer day than ice cream. #kraftmacandcheese #vanleeuwen #icecream #macandcheese #comfortfood #tastetest ♬ In Love With You – BLVKSHP And cheese-flavored ice cream? Don’t mind if we do.
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